Advertising policy
Claims are the subject here, so commercial material is held to the same test as any other claim: it must be identifiable as what it is.
Editorial independence
No advertiser, sponsor, sample or press trip buys a conclusion, a placement or silence about a competitor. Where a commercial relationship touches a story, the story says so in its first screen.
Sponsored content
Paid or sponsored material is labelled in plain words at the top and is set in a way that cannot be mistaken for reporting. It is never written in the voice of the claims desk.
Advertising
Sponsors do not see independent work before it runs and do not get to amend it after. A sponsor who disputes a fact uses the corrections route like anyone else.
Disclosure
adfuo has no store, affiliate program, paid placement, product inventory, or commercial link-out mode. Editorial coverage does not create an endorsement, price, availability, or purchase recommendation.
